About Us
I'm Jooha Yu, also known as Elisabeth Xu — a software developer, legal interpreter of English, German, Korean, Chinese, and UX designer, and the founder of YG Europe. Currently pursuing my studies at Sungkyunkwan University (SKKU), I bridge technology, media, and cross-cultural storytelling through innovative business and creative projects.
With a strong passion for AI, digital media, and global collaboration, I lead international ventures that connect the Korean and European entertainment industries. I’ve initiated projects in film, branding, and design — including Esthicodes, a Netflix series exploring identity, trauma, and cultural exchange.
Driven by personal resilience and a deep sense of justice, I actively advocate for children’s rights, survivor empowerment, and inclusive global education. My work is rooted in purpose: using technology and storytelling to challenge systems, inspire healing, and spark global conversations.
In all my endeavors, I value authenticity, innovation, and meaningful impact.
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Our Mission
Our mission is to foster a love of learning in young children through creative lesson plans and meaningful educational prompts. At the same time, we are committed to protecting the most vulnerable by actively raising awareness, reporting, and advocating against child exploitation, sex trafficking, and drug-related crimes.
We cooperate with legal authorities and human rights organizations to expose criminal networks, ensure accountability, and work toward a safer world for every child.
“For legal advice
legal@ygeurope.com ”
— Jooha Yu
